Operational Competence Signals Trust: Marketing to Gen X in Healthcare Generation X holds significant decision-making authority in healthcare. This demographic now occupies senior leadership positions in hospitals and health systems, serves as primary family caregivers, and wields substantial purchasing power, making it the industry’s most influential audience. Marketing to Gen X requires a fundamentally different […]

Sustained Patient Engagement Starts with Product Marketing Each day, there are fresh, new innovations dawning in the healthcare-tech space. From care tools to wearable devices, appointment schedulers to communications tools with practitioners, the list goes on. As exciting as these new tools are, patients are truly putting them to the test, and providing people with […]

Realigning Healthcare Marketing: From Acquisition to Patient-Centered Retention In the race to acquire patients, too many healthcare marketers forget what comes next. Recent experts have sounded the alarm around a critical gap in modern healthcare marketing. While many organizations excel at awareness-building and patient acquisition, they often falter when it comes to patient education and […]